Abstract：Based on the theory of goal orientation and implicit cognitive theory, this paper discusses the influence of team goal orientation on team creativity, and the role of implicit coordination. We collected the datas from 100 teams of "Challenge Cup" business plan competition in Zhejiang. The results showed that: Team learning target orientation and team performance trend goal orientation can positively influenced team creativity; Team performance avoidance goal orientation can negatively influenced team creativity; Team learning goal orientation and team performance toward goal orientation have a prominent positive impact on implicit coordination; implicit coordination played a mediator role in the relationship between team learning goal and team creativity.
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