Abstract：Decision-making on informational privacy has to do with the trade-off between benefits and costs. The study aimed to examine whether Internet users’ willingness to provide particular personal information would vary with online platforms or benefits being offered. Two studies were conducted in samples of college students. Results showed that participants’ willingness to provide various kinds of personal information were negatively correlated with their perceived sensitiveness. Furthermore, both the types of platform and the types of personal information had significant main effect on the participants’ willingness to provide information, and there was an interaction effect between them. On average, they were more willing to provide the records of preference and behavior than contact list and more willing to give their consent to social network site than search engine or video platform. It was also found that both the types of benefits and the types of personal information had main effect on participants’ willingness to provide information, and there was an interaction effect. Specifically, they were more willing to provide information for the sake of security and protection than that of personalized service or monetary incentives.
高山川，王心怡. 网络平台和收益的类型对信息隐私决策的影响[J]. 应用心理学, 2019, 25(4): 364-371.
GAO Shan-chuan, WANG Xin-yi. The effects of the types of online platforms and benefits on decision-making of informational privacy. 应用心理学, 2019, 25(4): 364-371.
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