Abstract：Although guilt and shame are both negative self-conscious emotions, they are essentially different, and their impact on self-serving bias has not been clear.In the present study, we investigated the influence of guilt and shame on self-serving bias in the success or failure responsibility events and interpersonal responsibility events respectively. The results showed only shame increased individual self-improvement in the context without external cues. while in the context of external cues, guilt inhibited individual self-serving bias and shame increased individual self-protection. The results enlighten the individual to better adapt to society and maintain mental health.
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