Abstract：Initial trust is the beginning of many important relationships, and it is also the form of trust that most studies focus on. The uncertain nature that the lack of reliable cues makes the initial trust often rely on the intuition. Initial trust based on intuitive judgment can obtain heuristic cues from trustors themselves and trust objects, and it is also affected by individual and situational factors. In the future, we can further deepen studies on heuristic cues, expand studies on influencing factors of intuitive initial trust, as well as combine heuristic cues and influencing factors to improve the accuracy of initial trust.
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