1. Zhejiang University Art and Archaeology Image Data Lab, Hangzhou 310028;
2. Department of Psychological and Behavioral Sciences, Zhejiang University, Hangzhou 310028;
3. Huawei Technologies Co., Ltd, Beijing, 10085
Abstract：The rapid advancement of autonomous driving technology has brought forth new challenges in managing the human-vehicle relationship under the context of autonomous driving functionality. Emotional design emerges as a crucial tool to enhance this relationship and improve the driving experience. This paper provides a review of the theoretical evolution of emotional design and systematically examines the current research status of emotional design in autonomous driving from the perspectives of application development and evaluation methods. We summarize key emotional design principles for addressing human-vehicle interaction challenges, including aesthetics, personalization, anthropomorphism, interaction etiquette, and emotion regulation. Lastly, future directions for the emotional design of autonomous driving vehicles are discussed.
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