A Review of Package Design Simplicity under the Background of Minimalism in Consumption
1. College of Humanities and Social Sciences, Beijing Institute of Petrochemical Technology, Beijing 102617, China;
2. School of Business, Shandong University, Weihai 264209, China
Abstract：Package design simplicity is one of the most prominent trends of the last decade. Package design simplicity refers to a design style in which the number of visible objects, level of detail, dissimilarity between those objects, and the asymmetry and irregularity are low. The research on the influence of package design simplicity on consumer behavior is rich, but lack of systematic review and summary. To fill this gap, this review is structured around the definition of package design simplicity, summarizes the impacts of package design simplicity on consumer behavior, their underlying mechanism and the theory foundations, and highlights future research directions for advancing the field's understanding of package design simplicity.
王艳，侯袆贺，李瑞芹，张希月. 包装设计简洁性对消费行为的影响及心理机制[J]. 应用心理学, 0, (): 1-.
WANG Yan，HOU Hui-he，LI Rui-qin，ZHANG Xi-yue. A Review of Package Design Simplicity under the Background of Minimalism in Consumption. 应用心理学, 0, (): 1-.
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